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McDonald’s mobile music mashup evokes US cities to drive emotional connection – Mobile Marketer

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20689McDonald’s  mobile music mashup evokes US cities to drive emotional connection
McDonald’s has created a unique interactive musical experience to evoke the feeling of five different United States locations while also driving deeper engagements with mobile users in the hopes of getting them in the mood for a burger.
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Sony builds out mobile social platform to own World Cup sponsorship
Sony wants to take its sponsorship of the upcoming FIFA World Cup in Brazil up a notch with a branded and owned social network that aggregates content into one place.
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55pc plan on using wearables to improve their health: report
A study by mobile engagement provider Mobiquity Inc. has found that 55 percent of today’s mobile health application users plan to introduce wearable devices to their health monitoring over the next few years.
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Leo Burnett taps Rupert Runewitsch to meld brand-building with technology 
Leo Burnett has named Rupert Runewitsch as social and mobile head of North America to help brand clients ramp up their digital efforts while maintaining some of the creative planning that the Midwest agency is known for.
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