Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Online travel giants lead next-generation app install marketing – Mobile Marketer

Online travel giants lead next-generation app install marketing
HotelTonight and Hotels.com are two early adopters of mobile application install ads that provide important learnings for marketers that are just now looking to test new ad units from Google and Twitter.
Please click here to read the entire story on Mobile Marketer

Coca-Cola, Home Depot put new spin on receipt promotions via mobile
Home Depot, Coca-Cola and Makita are teaming up with a new campaign that leverages a print receipt to give away a trip and tickets for the upcoming FIFA World Cup in Brazil.
Please click here to read the entire story on Mobile Marketer

Facebook’s mobile success heavily focused on apps over Web
Facebook delivered its strongest year-over-year growth in advertising in three years during the first quarter of 2014 as the social networking giant sees on-going success in mobile, which represented 59 percent of its advertising revenue during the first quarter, up from 53 percent in the previous quarter.
Please click here to read the entire story on Mobile Marketer

Cetaphil takes a swipe at consumer-facing marketing with mobile, social
Skin care brand Cetaphil has launched its first fully integrated marketing campaign with a new consumer-facing strategy that broadens awareness and more effectively engages users through mobile and social media.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free