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YouTube makes premium video play, opening up mobile advertising opportunities – Mobile Marketer

YouTube makes premium video play, opening up mobile advertising opportunities
As YouTube expands its focus to include premium video, mobile is likely to play a key role in how the content is consumed and in attracting big brand advertisers.
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Google exec: Mobile has a measurement problem, not a conversion one
NEW YORK – A Google executive at the 2013 MMA Forum said that marketers need to figure out how to attribute mobile value beyond mcommerce orders on their mobile site and identify additional ways their customers may be converting.
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Anheuser-Busch InBev exec: Mobile must bring utility on a day-to-day basis
NEW YORK – An Anheuser-Busch InBev executive at the 2013 MMA Forum said that mobile has a huge premium on utility and connecting with consumers in a one-to-one way to ultimately drive a purchase.
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Mondelez International exec: Focus on understanding the entire customer journey
NEW YORK – A Mondelez International executive at the MMA Forum 2013 said that being able to understand a consumer’s shopping journey will give brands a disruptive competitive advantage in mobile.
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Flipboard brings new curation tools to Android for customized experiences
Flipboard is bringing its magazine curation tools to Android, enabling users to create their own magazines on any topic.
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AT&T exec: Analytics will move mobile spend forward
NEW YORK – An AT&T executive at the 2013 MMA Forum said that for mobile budgets to increase, analytics have to be better used to show marketers the ROI of the medium.
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