How mobile helps Lowe’s and IKEA customize digital engagements – Mobile Marketer

How mobile helps Lowe’s and IKEA customize digital engagements
While digital how-to’s have been a key strategy for home improvement retailers for some time, thanks to the growth in mobile and social, chains such as Lowe’s and IKEA are exploring ways to put the most relevant content in front of customers.
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Nissan boosts interactivity for tablet video ad via hot spots
In a reflection of how savvy marketers are catering mobile ads to take advantage of the devices’ unique characteristics, Nissan recently leveraged a new tablet ad unit that enables viewers to interact with the brand’s video in-stream via tappable hot spots.
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JetBlue tailors mobile ads to target tablets and smartphones separately
JetBlue’s new advertising campaign aims to make a clear differentiation between smartphone and tablet advertising with a combination of long-form video, messaging and geofencing.
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SimplePrints doubles app downloads using targeted Facebook campaigns
SimplePrints, a mobile photo album creation application, grew its overall business 70 percent within the first five months using Facebook’s mobile app install ads.
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