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How Pepsi is elevating message delivery via augmented reality – Mobile Marketer

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How Pepsi is elevating message delivery via augmented reality

Pepsi recently took its use of augmented reality to the next level in a campaign that surprised – and even scared – consumers while revealing how tight integration between message and technology is key for success.
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Hershey’s unleashes sponsored mobile data opportunity with commerce-enabled video campaign
Hershey’s premium line of Scharffen Berger chocolate is one of the first brands to leverage AT&T’s sponsored data ads with a campaign that highlights both the branding and revenue opportunities of the new ad unit.
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What to expect at IAB Mobile Marketplace
Brands, marketers and agencies will meet in New York to discuss the challenges and opportunities that mobile presents at the Interactive Advertising Bureau’s Mobile Marketplace on April 7.
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