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Why Coca-Cola is pivoting its first digital-only campaign towards TV – Mobile Marketer

Coca-Cola’s second-year strategy for its “Ahh effect” campaign that targets teenagers is mixing up its approach with a new focus on television and traditional forms of marketing.

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MillerCoors launches new brand with mobile-first strategy 
MillerCoors is centering a new product launch around mobile and social to separate the Miller Fortune brand from typical beers and align it more closely with spirits.
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Google ordered to pay $85M in patent suit about push notifications 
A jury wants Google to pay $85 million in damages to SimpleAir in an ongoing case that points to the increasingly important role of push notifications for mobile.
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Scotts extends NCAA excitement into Lowe’s stores via mobile 
Lawn care brand Scotts’ new campaign for the National Collegiate Athletic Association’s March Madness highlights the growing role that brands are placing on in-store promotions to build long-term mobile engagement.
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Mobile Minutes: Twitter, wireless wars, March Madness, Milan taxi drivers
Today in mobile marketing – Twitter is testing one-tap video playback across its mobile apps for Amplify partner clips; Milan taxi drivers march against Silicon Valley ride-app Uber; The wireless wars; March Madness bracket blitz: There’s an app for that.
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