Door closing on opportunity for mobile paid search bargains – Mobile Marketer

Door closing on opportunity for mobile paid search bargains
With the era of bargain pricing in mobile paid search nearing an end, marketers can expect a tougher time breaking through on smartphone screens unless they have big budgets or can enhance their strategies through contextual relevance, social and voice.
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Forrester’s Julie Ask sees shift from mobile-first to mobile moments  
A top Forrester Research analyst who spoke yesterday during a Mobile Marketer webinar said that marketers need to shift from the basic mobile-first strategy to one that proactively services consumers based on their specific context and the particular moment.
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How Jack Daniel’s nails the mobile sweepstakes
Whiskey brand Jack Daniel’s is building up some serious brand buzz with a new sweepstakes for the National Collegiate Athletic Association’s March Madness that incorporates SMS, mobile Web, social media and email for a comprehensive digital campaign.
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Tribune Co. raises mobile news bar with audio content, ads
Tribune Co. wants to streamline the news reading experience while also tapping into some of the success that marketers have seen with audio ads with the launch of a new application.
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Mobile Minutes: Kenya, March Madness, IBM Watson, Alibaba, IgnitionOne acquires Knotice 
Today in mobile marketing – The world’s unlikely leader in mobile payments: Kenya; Mobile devices add allure to March Madness at work; IBM Watson-Powered mobile apps can reinvigorate brick-and-mortar retailers; Alibaba sinks $215 million into messaging app Tango, valuing it at more than $1 billion; IgnitionOne ignites its hub with DMP acquisition.
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