With organic social reach plummeting, celebrity tie-ins gain importance – Mobile Marketer

With organic social reach plummeting, celebrity tie-ins gain importance 
The potential for brands in pairing mobile with celebrity endorsements is not only significant – think Samsung’s win with Ellen DeGeneres’ Oscars selfie – but also increasingly important as brands’ organic reach on social continues to nose dive.
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MillerCoors initiates continuous conversation via mobile to drive purchase decisions 
MillerCoors has announced several new digital and mobile content partnerships to better reach legal-drinking-age millennial consumers on the channels and platforms they prefer.
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Muscle Milk targets mobile sports fans for brand positioning campaign
Fitness brand Muscle Milk is enlisting mobile advertising to hit a group of sports fans during the National Collegiate Athletic Association’s March Madness basketball tournament.
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Razor kickstarts mobile strategy with community-building efforts
Razor’s new application that pulls together social media, content and commerce is the latest example of how brands targeting younger demographics need to create compelling all-inclusive mobile experiences.
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Mobile Minutes: European net neutrality, smartwatch app makers, mobile search ads, kindergarten tablet time

Today in mobile marketing – European panel adopts “net neutrality” and mobile roaming rules; Samsung, Google race to woo smartwatch app makers; Report: Google’s mobile ad prices now on a steep rise; Washington Elementary adds Tablet Time to kindergarten classes.
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