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Mobile, user-generated content unlock millennial marketing potential – Mobile Marketer

Mobile, user-generated content unlock millennial marketing potential 
Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials.
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Brisk looks to social, mobile to reach millenials with original content 
Brisk is making a play on mobile and social as a part of its wider Not Half Bad campaign to reach its target consumers where they spend most of their time.
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Better Homes and Gardens finds photo contests drive most engagement on Instagram
Meredith Corp.’s Better Homes and Gardens is seeing strong engagement from photo contests on Instagram, with its first two efforts resulting in more than 10,000 entries.
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How marketers can leverage Pinterest APIs in their own content
Since Nov. 2013, some 20 brand and retail partners with access to new Pinterest APIs have been ‘repinning’ trending content onto their own Web sites, looking to capitalize on consumers’ strong interest in accessing social content from their mobile devices.
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Mobile Minutes: Distracted parenting, reinventing reading, Google, Microsoft
Today in mobile marketing – Do mobile devices promote distracted parenting?; Company aims to reinvent reading in mobile era; Google searches for role in app age; Five reasons Microsoft could become a top Android smartphone company.
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