Mobile’s complex ecosystem is a surmountable challenge – Mobile Marketer

Mobile’s complex ecosystem is a surmountable challenge
While mobile advertising is a growing opportunity, many marketers still view it as a challenge because of the complexity of the ecosystem and limit their investment as a result. However, there are some emerging strategies for dealing with the issue so marketers do not miss out on the opportunity.
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Pepsi, Sauza eye new mobile opportunities with native advertising
Pepsi, Sauza Tequila and Cruzan Rum are all betting on in-stream mobile advertising to drive video views of YouTube campaigns. 
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Kraft Foods’ Velveeta taps rich media to bolster brand awareness
Kraft Foods’ Velveeta is turning to mobile to show consumers how to mix the cheese product into everyday recipes with an advertising campaign that includes video and rich media.
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American Spectator drives 400pc jump in page views via browser-based tablet experience
The American Spectator increased page views among tablet users by 400 percent after introducing an HTML5 browser-based tablet experience with touch screen capabilities.
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Geo-precise mobile campaigns more than double year-over-year: report
The number of mobile advertising campaigns from national brand advertisers that leveraged geo-precise targeting saw a significant spike from the first-quarter of 2012 to the same time period in 2013, according to a new report from xAd.
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