Mobile is the new black – Mobile Marketer

Mobile is the new black
Mobile continues to grow at a rapid pace and marketers are continually implementing QR codes, SMS, mobile advertising and applications into their marketing efforts to reach consumers on every medium possible.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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July 26 webinar: Understanding post-download app engagement and transactions
Register for this free, hour-long webinar July 26 on understanding post-download app engagement and transactions. Panelists from Gilt Groupe, USA Today and sponsor Fiksu.
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Facebook’s Spool deal suggests stronger content play
Facebook’s acquisition of social mobile bookmarking service Spool is part of the company’s latest move to build a stronger mobile presence.
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Mobile bridges gap between reaching users and driving foot traffic: Hill Holliday exec
NEW YORK – A Hill Holliday executive at the 2012 IAB Mobile Marketplace said that by using location-based search functionality, a recent Dunkin’ Donuts campaign saw 72 percent of users access map and directions features, which ultimately drove in-store traffic.
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Hallmark sees 97pc lift in brand favorability via cross-platform mobile campaign
Hallmark achieved a 97 percent lift in brand favorability and purchase intent when it ran a cross-platform campaign with The Weather Channel.
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Measurement is main barrier in mobile: IAB Mobile panelist
NEW YORK – A VivaKi executive at the 2012 IAB Mobile Marketplace said that although the industry is making strides, measurement continues to be an issue when buying mobile.
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Barneys chooses charity alignment, social contest for shoe floor campaign – Luxury Daily
Luxury Daily today – Barneys chooses charity alignment, social contest for shoe floor campaign; Kiehl’s touches up CSR with multiple in-store, digital events.
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Inviting opinion pieces on mobile marketing
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.
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Impact of mobile devices on ecommerce
Fueling the Internet’s next evolution, mobile devices are solidifying the new retail experience from bricks-and-mortar to the ease of click-to-order.
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