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Mobile breathes new life into publishers’ revenue stream – Mobile Marketer

Mobile breathes new life into publishers’ revenue stream
Mobile can streamline the process of subscribing to a magazine or newspaper, making it one one of the biggest drivers of new revenues for publishers this year. However, publishers should take note that mobile also makes cancelling a subscription that much easier.
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Marketers not taking necessary steps to measure mobile performance: Forrester
Marketers continue to struggle with measuring the performance of their mobile efforts because of a lack of clear objectives and defined performance indicators, according to a new report from Forrester.
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Ford taps HTML5 to customize mobile Web car research
Ford recently rolled out a feature to its mobile Web site that makes the car research process more interactive, pointing to the growing opportunities that HTML5 gives marketers in creating richer mobile experiences.
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NBC’s Million Second Quiz stumbles in effort to link mobile, TV
NBCUniversal’s attempt to leverage a mobile second-screen experience to help build excitement and awareness for its new live competition television show “The Million Second Quiz” stumbled when the application crashed soon after the show premiered.
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Los Angeles Philharmonic hones in on tablets, mobile photo-sharing
The Los Angeles Philharmonic is celebrating its 10th anniversary of the Walt Disney Concert Hall with several new digital initiatives including a microsite targeting tablet users and mobile-photo sharing.
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