Mobile intelligence paves way for spontaneous commerce: Forrester analyst – Luxury Daily

Forrester outlines 6 steps to customer experience
NEW YORK – All marketers claim that they have the framework to offer the best customer experience, but there are six crucial business disciplines that brands need to undertake to see profits, according to a speaker at the 2012 Forrester Customer Experience Forum.
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Louis Vuitton, Chanel most-searched handbag brands: research
Luxury marketers Louis Vuitton, Chanel, Gucci, Prada and Hermès are among the top 10 most-searched for handbag brands globally, proving that European tradition rules in the eyes of luxury consumers, according to the World Luxury Index Handbags report.
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Switching from a brand-centric company to a customer-centric culture
NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.
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Net-A-Porter US headquarters proves strength in luxury ecommerce spend
Online retailer Net-A-Porter is setting up its second headquarters in the United States to be present in its largest market, a move that could allow it to compete with other U.S.-heavy online retailers as the market shifts to favor ecommerce transactions.
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Mobile intelligence paves way for spontaneous commerce: Forrester analyst
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
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Wealth management DNA must be core of company: Morgan Stanley Smith Barney
NEW YORK – To differentiate themselves from competitors, wealth management companies must make crucial changes that will only work if the alterations are part of the company’s core DNA, according to a speaker from the 2012 Forrester Customer Experience Forum.
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Saks, Nordstrom, BMW, German automakers and new definition of luxury – News briefs
Today in luxury marketing: Citi downgrades Saks, Nordstrom and Macy’s; BMW and Toyota extend technology ties; The new definition of luxury: Discounted, personalized and green; German luxury car makers not planning traditional summer slowdowns.
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4 main technologies underlying mobile commerce apps
The question is not for which smartphones you will build an application, but which mobile technology works best for your app and users.
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