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Mobile experiences are quickly falling short of consumer expectations: Forrester – Mobile Marketer

Mobile experiences are quickly falling short of consumer expectations: Forrester
EBusiness professionals who do not take a longer-term approach to mobile will see their mobile offerings quickly fall short, according to a new report from Forrester Research.
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ShopIgniter exec: Mobile is imperative to social efforts
NEW YORK – A ShopIgniter executive at the Luxury Interactive conference 2012 said that many marketers are still slow to embrace mobile. However, as more brands dive into the social space, it is imperative that they no longer ignore the emerging medium.
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Honda makes play for mobile gamers via Zynga campaign
Honda is banking on mobile games as a hot spot to target consumers with a new campaign that the brand is using to promote the 2013 Honda Accord.
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NBC Universal bets big on second-screen Zeebox app
NBC Universal is one of the first broadcasters to partner with the new application Zeebox to ramp up the company’s second-screen experience, pointing to the shrinking gap between mobile and television.
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Mojiva addresses tablet growth with dedicated ad network
Independent mobile ad network Mojiva wants to capitalize on the quick growth in tablets with the introduction of a new ad network dedicated exclusively to tablet audiences.
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Chanel takes over ad space with game-changing Brad Pitt campaign – Luxury Daily
Luxury Daily today – Chanel takes over ad space with game-changing Brad Pitt campaign; Donna Karan exec: Brand evangelism trumps ROI as social media goal.
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Use personalized app engagement to win customer loyalty
Mobile technology has carved a path from retailer directly to consumers, and has given the industry a viable way to communicate with their best customers at the most opportune time.
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