Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Mobile-enabled sharing economy opens new opportunities for marketers – Mobile Marketer

Mobile-enabled sharing economy opens new opportunities for marketers
With mobile opening up new ways for consumers to interact with commerce, a sharing economy has emerged, popularizing companies like Zipcar, Airbnb and Splitwise.
Please click here to read the entire story on Mobile Marketer

IBM’s Xtify deal lays groundwork for bigger omnichannel platform play 
IBM’s Xtify acquisition sets the stage for a broader platform addressing mobile engagements along the entire path to purchase and potentially threatens the relevancy of standalone push notification providers.
Please click here to read the entire story on Mobile Marketer

Time Inc. sticks with digital watermarks to mobilize cookbook
Time Inc.’s MyRecipes has launched a new cookbook that leverages digital watermarking to let consumers access a mobile version of recipes while grocery shopping.
Please click here to read the entire story on Mobile Marketer

Kenneth Cole offers intimate experience with augmented reality book
Kenneth Cole has rolled out its first coffee table book with augmented reality features to create a new intimate experience between fashionista readers and the designer.
Please click here to read the entire story on Mobile Marketer

Mobile Minutes: Google, Messaging, NSA, Target
Today in mobile marketing: Google snaps up ‘Flutter’ motion control company that bills itself as ‘Kinect for OS X’; How the rise of mobile messaging apps threatens technology and telecom giants; NSA doesn’t want your mobile location data–yet; Target launching prepaid mobile service, Brightspot.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free