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Mobile display advancements confuse budget allocation – Mobile Marketer

Mobile display advancements confuse budget allocation
It is no surprise that mobile display has become increasingly sophisticated in the past year as marketers get a better understanding of what the medium’s strengths. However, with search expected to continue dominating most mobile ad spend, it is becoming trickier for marketers to balance a mobile ad budget.
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Whirlpool cuts down on household pain point via app
Whirlpool has launched a mobile application that helps families manage and reward chores around the house.
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Mobile-only audience grows among women, younger users: report
There is a growing mobile-only audience, with the highest concentration among women 25-49 years old and adults 18-23, according to a new report from Jumptap.
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Ronald Reagan Building mobilizes visitor center with new app
Washington’s Ronald Reagan Building and International Trade Center is releasing a mobile application that will help its visitors access the building’s numerous events, restaurants and other offerings.
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