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Mobile apps No. 1 way to build CRM: expert – Luxury Daily

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Mobile apps No. 1 way to build CRM: expert
The most effective way to build brand loyalists and customer retention is through mobile applications because of their engagement and interactivity
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Luxury cosmetics, fragrance push may be a reflection of unstable economy
Luxury brands and retailers including Chanel, Burberry, Harrods, Estee Lauder Co. and Oscar de la Renta have been aggressively pushing their cosmetics and fragrance lines as of late, which may be due to the state of the current economy.
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American Express bolsters exclusive digital presence of Departures magazine
American Express Publishing is expanding its widely-distributed yet exclusive Departures magazine with an added mobile application and ecommerce presence with exclusive deals.
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Four Seasons woos brides-to-be with destination wedding packages
The Four Seasons is keying in on wedding-planning fever to promote its Mountain Resorts Collection in an attempt to keep business steady until the skiing season begins.
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Bentley emphasizes legacy, modernity with digital product push
British automaker Bentley is using email marketing, video and an initiative involving emerging artists to emphasize the brand’s history while demonstrating the modern features of the Bentley Continental GTC. Please click here to read the entire story on Luxury Daily

What impact did Apple’s Steve Jobs have on mobile advertising, marketing and content?
If anything, Steve Jobs will be remembered as the Edison of mobile: his numerous Apple products have impacted the work, home and play lives of hundreds of millions of consumers worldwide.
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BMW, Dior and Korean consumers – News briefs
Today in luxury marketing – BMW raises India factory output; Dior to introduce reworked Diorskin Forever, J’Adore.
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Is television the next mobile frontier?
Like it or not, U.S. consumers are watching more television than ever, combined with increased access to mobile video.
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