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Mobile and the rise of the chief customer officer – Mobile Marketer

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Mobile and the rise of the chief customer officer
The rise of the chief customer officer as a key position at brand-oriented organizations is intricately linked with the growth in mobile marketing as marketers recognize that the engagement channel of choice for customers is increasingly smartphones and tablets.
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Starbucks mobile rich media advertising campaign builds hype for new beverages
Starbucks continues to reign the mobile advertising space, this time with a rich media campaign that promotes its new bottled iced coffee beverages and highlights them in an interactive way.
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Frito-Lay’s Cracker Jack mobilizes product prizes via app
Frito-Lay’s Cracker Jack is launching an Android gaming application this summer that aims to bring consumers back repeatedly as part of a rollout of new snack products.
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Microsoft takes stab at Apple via new tablet advertising campaign
Microsoft is taking on Apple’s iPad in two new video spots that highlight the unique features of its Asus VivoTab Smart tablet that runs on the Windows 8 operating system.
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Federal government boosts digital strategy with mobile apps, security programs
The White House is talking up a series of recent mobile initiatives designed to more efficiently and effectively connect Americans with government, including mobile security guidelines and a mobile application development program.
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