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Mobile advertising advances on many fronts, challenging marketers to keep up – Mobile Marketer

Mobile advertising advances on many fronts, challenging marketers to keep up
Mobile advertising has become increasingly more sophisticated this year, as evidenced by the growth in brands adopting native ad formats to create scalable campaigns.
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American Eagle Outfitters taps mobile video for user-generated runway show
American Eagle Outfitters is putting mobile at the core of a new video campaign that spurs consumers to show off their fall wardrobes in exchange for receiving a discount.
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Fiat helps Waze users find nearby relaxation spots to avoid traffic
Fiat is delivering mobile content to users of social mapping application Waze, which was recently acquired by Google, to help drivers find a place to take a break during heavy traffic.
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ESPN packs video content into app to target multitaskers
ESPN has revamped its popular WatchESPN application with new features that let consumers multitask while watching their favorite sports programming.
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Play-Doh breaks into mobile with educational app
Hasbro’s PlayDate Digital has launched Play-Doh’s first educational mobile application to help teach children pre-reading skills in a fun way.
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