Mobile ads key for luxury car brands to differentiate from competitors: study – Luxury Daily

Mobile advertising is an effective way for luxury automakers to differentiate themselves

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Supreme Court deals blow to luxury claims against online counterfeit sales
The United States Supreme Court declined to hear Tiffany & Co.’s trademark infringement lawsuit against eBay to effectively place the onus of counterfeit enforcement on brands.
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Audi attributes potential record sales year to Super Bowl ads
Audi of America claims that the brand is on track to have its best sales year in large part because of advertising during the past three Super Bowl broadcasts.
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Gilt Groupe ditches flash sales for upcoming men’s retail site
Gilt Groupe is eschewing the flash-sale format that has made it an ecommerce force with the launch next summer of a full-price men’s retail destination online.
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Mobile ads key for luxury car brands to differentiate from competitors: study
A growing number of luxury automotive brands are going mobile with their advertising strategies to reach an increasing consumer base with smartphones, according to Millennial Media.
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Dior, Jean Paul Gaultier, BMW and Cyber Monday – News briefs
Today in luxury marketing – Dior’s grey lady; Jean Paul Gaultier wants people to wheel themselves around in his furniture; BMW’s Quandt Family vows to uphold commitment to automaker.
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How to build customer engagement online through automated targeting
Consumers develop strong ties to certain luxury items based on long-held affiliations, favorable public perception or an aura of exclusivity. However, luxury brands face increasing competition for customer attention and dollars.
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