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Mobile ad measurement begins to evolve beyond click-through rates – Mobile Marketer

Mobile ad measurement begins to evolve beyond click-through rates
The Economist has introduced new mobile advertising analytics that focus on user attention to measure campaign success as the call grows louder for measurement standards addressing the unique qualities of smartphone engagement better than impressions served and click-through rates.
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Top brands optimize their apps with iOS 8’s widgets, push notifications
Top industry brands are optimizing their mobile applications and releasing updates with new features following a much-anticipated announcement of the iOS 8 software.
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New York Times taps latest technology for mobile recipes app
The New York Times’ new NYTCooking mobile application and Web site delivers recipes from the Times’ archives along with instructional video demonstrations and hopes to compete in an already-crowded space with a combination of technology and content.
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Speedo’s new swimming app serves as a training partner
Speedo has introduced its new interactive fitness application for iPhone, Speedo Fit, designed to help swimming enthusiasts set and reach fitness goals.
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