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Missoni firms mobile strategy for fall/winter campaign – Luxury Daily

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Missoni firms mobile strategy for fall/winter collection

Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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New Facebook message platform a game-changer for luxury brands
Facebook’s new message platform breaks down the wall between email and social media with the potential to reap significant rewards for luxury marketers who can master the ecosystem.
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Ecommerce to play bigger role in luxury retail Thanksgiving weekend

Luxury retailers should plan a more concerted ecommerce push this Thanksgiving weekend to capitalize on the expected major growth in holiday sales, according to consulting firm BDO.
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Lexus targets progressive demographic with online talk-show campaign
Lexus is targeting a younger generation of luxury auto consumers with an online talk-show initiative titled Darkcasting in promotion of its CT 200h hybrid vehicle.
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Saks, Google and former Tiffany & Co. exec – News briefs
Today in luxury marketing – Saks profit surges, expects merry Christmas; Google revamping its fashion search engine?; Former Tiffany exec to revamp elite Italian brand.
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