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MGM’s classic horror films rise from dead on Snapchat – Mobile Marketer

MGM’s classic horror films rise from dead on Snapchat
Film studio MGM and distribution partner Fox Studios are reimagining famous scenes from classic horror films for the mobile, social age via vertical videos on Snapchat, Twitter and other social platforms that promote the iconic movies in time for Halloween.
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Carly Rae Jepsen allows fans to control music video plot
Singer Carly Rae Jepsen’s latest music video features an interactive experience through a new mobile application, bringing fans closer to the action and heightening the impact in a category that has lacked mobile innovation of late.
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Thermos is latest to innovate in wearables with connected bottle
Thermos is the latest brand to partner with Fitbit in creating connected wearable devices for fitness and health-related content, with its tech water bottle including a smart lid that tracks users’ water intake.
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Burberry creates temporary ad campaign via Snapchat
British fashion label Burberry is peeling back the curtain on its Mario Testino-lensed fashion campaign through a live content feed on Snapchat.
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