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Mercedes revamps mobile strategy with on-the-go content – Luxury Daily

What Cartier’s China-based trademark win means for luxury marketers
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
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Ferragamo pushes made-to-measure service via in-store showcase
Leather goods maker Salvatore Ferragamo is expanding its customized product range with the relaunch of Su Misura Made-To-Measure to include tailored men’s shirts.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Mercedes revamps mobile strategy with on-the-go content
German automaker Mercedes-Benz created a new mobile-optimized Web site to provide on-the-go consumers with branded content and media.
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Affluent consumers more open to brand intro at play than work: International Polo Club exec
The International Polo Club in Wellington, FL, has found its matches gain popularity among wealthy consumers from around the world who embrace the lifestyle of the sport.
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Missoni, Lanvin, BMW and Aston Martin – News briefs
Today in luxury marketing – Missoni unveils new flagship concept; Lanvin managing director resigns; BMW adds currency hedges with Volkswagen to mitigate volatility; Aston Martin to race hydrogen-powered Rapide.
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Leveraging mobile to service multichannel customers
Either as a point-of-sale device, product research assistant or linkage to social media, mobile continues to prove itself the linchpin of an omnichannel experience.
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