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Mercedes-Benz recruits top Instagrammers to generate interest in CLA model – Luxury Daily

Lanvin discusses its pronunciation, trendiness in video to push winter collection
French apparel and accessories brand Lanvin is promoting its men’s and women’s winter collections through a short video that focuses on the models’ internal monologues about love, life and the pronunciation of the label’s name.
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Tom Ford fetes retail expansion through exclusive fragrance
U.S. fashion label Tom Ford is celebrating its global retail expansion by releasing a fragrance that is exclusively available in its new London boutique.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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57pc of ultra-affluent millennials like to buy luxury brands: report
Fifty-seven percent of ultra-affluent millennials say that they enjoy purchasing luxury and designer brands compared to 28 percent of all adults who say the same, according to a new report from the Shullman Research Center.
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Breguet targets Asian music enthusiasts via Korean festival partnership
Swiss watchmaker Breguet is continuing its patronage of the arts by partnering with the Great Mountains International Music Festival and School in South Korea.
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Mercedes-Benz recruits top Instagrammers to generate Gen Y interest in CLA
Mercedes-Benz USA is inviting five of Instagram’s most lauded users to ignite interest in the CLA model among young consumers by touring the United States in the vehicle.
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Four Seasons continues African expansion with reopened Johannesburg property
Four Seasons Hotels and Resorts is strengthening its ability to serve global travelers by reopening a hotel in Johannesburg that establishes the brand in South Africa.
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LVMH, Karl Lagerfeld, BMW and Hungary – News briefs
Today in luxury marketing – LVMH raises Hermès stake — again; Karl Lagerfeld: The documentary; BMW’s i3 hatchback is mark of electric car confidence; Hungary wants to launch 30-35pc luxury tax.
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Increasing stickiness on the mobile site with the search box
The smartest way to ensure that shoppers stick around on your mobile site is to expand the role of search in the user experience.
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