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Maserati enhances print ad with optimized QR code content – Luxury Daily

Barneys to streamline luxe branding efforts via Co-op step-back
Barneys New York’s plan to transition Co-op stores to women’s boutiques will modernize its branding efforts and help it let go of a concept that is outdated, experts say.
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Brian Atwood ignites brand desirability via VIP content
Footwear label Brian Atwood is giving 50 consumers access to exclusive content on a section of its Web site called The Vault.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Lalique propels lifestyle rebranding effort via new showrooms
Glassmaker Lalique is jump-starting a lifestyle-focused rebranding effort by featuring a luxury furniture, accessories and bed linen collection called Lalique Maison in new showrooms.
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Condé Nast connects marketers, power consumers via advertising service
Publishing giant Condé Nast is boosting the potential of its advertising buy with a new product that connects marketers to the most influential consumers.
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Maserati enhances print ad with optimized QR code content
Italian automaker Maserati is enhancing its text-laden print ad for the 2013 GranTurismo Convertible Sport with a QR code that lets consumers explore the model on their smartphone.
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American Express, Inspirato unite to up exclusivity via travel club brand
Luxury vacation club Inspirato is flaunting its service via a partnership with American Express to create special vacation club experiences for cardholders.
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Hermès, Harry Winston, Tiffany, Swatch Group and real estate – News briefs
Today in luxury marketing – Hermès says it is not interested in buying British rival Mulberry; Harry Winston, Tiffany & Co. plan Japan price increases; Swatch lawyer flags Weko agreement over watch movements; Luxury real estate prices are soaring in Indonesia.
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California attorney general regulates mobile marketing privacy standards
Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.
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