Marriott fulfills football tailgaters’ on-site requests via mobile – Mobile Marketer

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Marriott fulfills football tailgaters’ on-site requests via mobile
Marriott International is promoting its in-application Mobile Request feature – which enables users to message with staff members in real-time – by letting tailgaters at select football games this fall Tweet their requests to the brand’s official account to have them fulfilled on-site.
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TreSemme lathers up virtual reality content, Snapchat-exclusive shows for NYFW
Unilever’s TreSemme is the latest marketer to employ virtual reality technology in its New York Fashion Week-themed activations, enabling beauty fans to experience a runway show featuring new hairstyle trends right from their mobile devices.
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Ford revs up connected car innovation with next-generation mobility startups
Ford is teaming up with three startups as it ramps up focus on next-generation mobility solutions such as social intelligence-powered navigation, emergency notification platforms and ride-sharing initiatives.
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