Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Marketers risk losing brand favorability with non-optimized mobile holiday emails – Luxury Daily

Marketers risk losing brand favorability with non-optmized mobile holiday emails
As the holiday season approaches and themed campaigns get underway, it is important for retailers to acknowledge that a majority of affluent consumers will be opening branded emails on their smartphones and to optimize accordingly.
Please click here to read the entire story on Luxury Daily

How to avoid turning the luxury brand into a commodity
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning them into a commodity.
Please click here to read the entire story on Luxury Daily

How did Steve Jobs affect the luxury industry?
Apple cofounder Steve Jobs left a mark on the luxury industry not just in the mobile space, but in the way that executives think about design, retail experience, presentation and innovation.
Please click here to read the entire story on Luxury Daily

Lexus, Mercedes reinvent radio marketing with Pandora sponsorships
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
Please click here to read the entire story on Luxury Daily

Strong marketing, customer service key to driving holiday sales: NRF
This holiday season will require luxury brands to create strong marketing campaigns if they wish to win a share of a tepid increase in holiday sales this year, according to the National Retail Federation.
Please click here to read the entire story on Luxury Daily

Luxury retailers, US stocks, CFDA and luxury cars – News briefs
Today in luxury marketing – Luxury retailers face a challenge, but already have a fight plan; U.S. retail stocks gain on September sales; CFDA letter reasserts its position on show dates.
Please click here to read the entire story on Luxury Daily

3 strategies for brands to create SMS campaigns
The sheer size of mobile users makes a compelling argument that marketers cannot ignore. For example, there are now more than 2 billion mobile subscribers worldwide and 230 million in the U.S. alone.
Please click here to read the entire story on Luxury Daily

Please click here to subscribe to Luxury Daily for free