Marketers get a grip on iPad apps with improved design – Mobile Marketer

Marketers get a grip on iPad apps with improved design
Big brands such as Pandora and Amazon are ramping up their efforts to target iPad users with applications designed to look and work better on the device. These efforts are being buoyed by the release of iOS 7, which makes it easier to create apps for both iPhones and iPads.
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 McDonald’s, NFL offer exclusive game content via mobile promotion
The National Football League has teamed up with McDonald’s to promote a new application with a campaign that places mobile calls-to-action in 14,000 restaurants in the United States.
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Stella Artois customizes mobile bar guide app based on user mood
Stella Artois is offering a more personalized user experience in the latest update to its Le Bar Guide mobile application by enabling users to find nearby nightspots based on their mood.
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Audi localizes 3D car app for Hong Kong shoppers
Audi Hong Kong’s new augmented reality application enhances the car-shopping experience by enabling users to customize and share a photo of the car.
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