Marketers favor in-app messages over push notifications for contextual content – Mobile Marketer

Marketers favor in-app messages over push notifications for contextual content
Push notifications and in-app messaging go hand-in-hand together, but it seems some marketers are relying more heavily on in-app messages these days to tackle some of the limitations from push notifications.
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SMS marketing to get a boost from dismissal of pivotal law suit
In a potential game-changer for the use of SMS by brands, a judge has dismissed several suits alleging patent infringement by the New York Times, JCPenney and others because of their use hyperlinks in text messages.
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Fox Sports revamps app along with new Fox Sports 1 launch
Fox Sports Media Group recently launched a new application on Saturday called Fox Sports Go as a part of its rebranding as a national multi-sport network, Fox Sports 1.
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Scanbuy significantly consolidates mobile bar codes via Microsoft Tag acquisition
Scanbuy announced today that it has acquired Microsoft Tag and will take over the company’s bar code technology.
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Zatarain’s, Popeyes build Twitter fan base via Mardi Gras promotion
Food and spice brand Zatarain’s teamed up with fast-food chain Popeyes Louisiana Kitchen on a recent mobile social promotion that resulted in 11,265 sweepstakes entries and 63,570 clicks to the sweepstakes landing page.
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