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Marketers favor adaptive Web for branding, responsive for commerce – Mobile Marketer

Marketers favor adaptive Web for branding, responsive for commerce
As Web design takes on a mobile-first mentality, navigating the growing number of options available from adaptive delivery, responsive Web and adaptive design is making it more difficult than ever for marketers to know where to place their bets. Therefore, understanding even the smallest differences in responsive Web design technologies is critical.
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Social, TV cross-pollination continues with new Trident, Dunkin’ Donuts spots
In a reflection of Vine’s growing importance with marketers, new television ads from both Trident and Dunkin’ Donuts broke yesterday that were created using the mobile social application.
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Facebook partners with news organizations to boost real-time relevancy 
Facebook is stepping up its efforts for greater real-time relevancy with new tools intended to make it easier for news organizations such as CNN to leverage the social conversations around the day’s news.
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Bud Light Platinum launches mobile social scavenger hunt
Bud Light Platinum and Justin Timberlake have created a scavenger hunt that blends the real world with mobile and social to give fans a chance to win a Platinum Nights trip to see the musician perform.
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Piaggio Group Americas sees 4.69pc increase in CTR for retargeted ads
Piaggio Group Americas, the North American importer of Vespa and Moto Guzzi, has seen a click-through rate of .75 percent for retargeted mobile ads, showing a 4.69 percent increase over untargeted mobile ads.
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