Marketers fail at task-oriented, utility-based mobile ads: Forrester Research – Mobile Marketer

Condé Nast’s Epicurious is first media brand to leverage beacons in-store
Users of the Epicurious app from Condé Nast will soon be able to receive in-store push notifications , with the media brand claiming to be the first to leverage beacon technology to enhance the shopping experience.
Please click here to read more on Mobile Marketer

Second-screen apps struggle with brand relevance as binge-watching grows
Second-screen mobile applications such as Shazam, Viggle, Zeebox and are under growing pressure to find additional use cases as binge watching impacts how consumers engage with programs.
Please click here to read more on Mobile Marketer

Starbucks pulls in brand recognition to build New York Times subscriptions
Starbucks is teaming up with the New York Times on a promotion that doles out free access to the publisher’s newly launched mobile news product.
Please click here to read more on Mobile Marketer