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Marketers clamor for mobile expertise through start-up acquisitions – Mobile Marketer

Marketers clamor for mobile expertise through start-up acquisitions
As it becomes more imperative for retailers to develop in-house mobile expertise, the number of acquisitions and investments that marketers allocate towards gaining complete control of mobile is on the uptick.
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American Express adds live video chat to iPad app for easier communication
American Express has added a new live video chat feature to its iPad application, pointing to the importance of real-time communication with consumers on mobile.
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Priceline creates first “pure” Android experience
Priceline.com has launched the newest version of its Android application which was designed specifically for the operating system.
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Rewards Network optimizes multiple sites for mobile while remaining nimble
Dining rewards program iDine saw an increase in mobile visits, page views per visit and enrollments as well as a drop in site abandonment and bounce rates after optimizing its Web site for multiple mobile devices, including tablets.
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Mobile Minutes: Verizon, emerging nations, European app market, Uber
Today in mobile marketing – Verizon confirms “More Everything,” brings price cuts, more data, global texting; Emerging nations catching up to U.S. on technology adoption, especially mobile and social media use; Fast growing opportunity in Europe’s $86 billion app economy; Uber car-hailing app expands in China’s congested market.
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