Mandarin Oriental details mobile marketing prowess – Luxury Daily

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Mandarin Oriental details mobile marketing prowess
NEW YORK – The key to mobile is to communicate directly with consumers through mobile sites, applications and search engine optimization, according to a Mandarin Oriental exec at Luxury Interactive.
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Neiman Marcus targets fashionistas with Rachel Zoe Facebook contest
Department store chain Neiman Marcus has launched a Facebook contest to promote famed fashion designer Rachel Zoe’s first collection.
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Brand personality vital for success in social media: Fashion’s Collective exec
NEW YORK – Creating and nurturing a brand personality should be the focus for luxury brands utilizing social media, according to a speaker at the Luxury Interactive conference.
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C&A tries on luxury with Brazil flagship redesign
Northern European retailer C&A stepped up its game with the launch of a super-luxurious flagship at the Iguatemi mall in Sao Paulo, Brazil, drawing eyes to its sleek new look from major luxury brands
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Cultivating relationships increases customer loyalty, transactions: Zappos exec
NEW YORK – Online retailer Zappos emphasizes that taking care of customers will build relationships and brand advocates in addition to the amount of transactions, according to an executive at Luxury Interactive.
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LVMH, Bulgari and Tiffany & Co.- News briefs
Today in luxury marketing – LVMH wins EU clearance for Bulgari takeover; Tiffany & Co. CEO sees $22.2 million in pay; Philippines destroys $39 million worth of fake goods.
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Capturing the back-to-school mobile shopper
Roughly 50 percent of homes nationwide will have a child returning to school in September, spending an average $400-plus in apparel, backpacks and electronics – generating $50 billion in sales.
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