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Luxury online purchase experience only reaching half of potential – Luxury Daily

net-a-porter-ad-campaign-couch-465Luxury online purchase experience only reaching half of potential
Bricks-and-mortar department stores have failed to catch up to pure-play online retailer Net-A-Porter, with the ecommerce site outperforming them in online operations, according to new research from ContactLab and Exane BNP Paribas.
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Direct-to-consumer takes hold of NYFW 2016: L2
Social media continues to be pervasive for New York Fashion Week, with numerous brands employing social for direct-to-consumer selling, according to L2.
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Paris aims to turn around tourist decline with vibrant film
Paris is looking to increase its tourism numbers with a promotional film that tours the multifaceted city through the eyes of locals and visitors.
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Berluti redesigns signature footwear for capsule devoted to women
French menswear brand Berluti is showing it knows what girls want with the debut of its first women’s capsule collection.
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Nina Ricci tells friendly tale to promote companion fragrances
French fashion label Nina Ricci is personifying two complementary scents with a model pair who are equally inseparable and
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Marriott attempts to usher in Starwood customers following merger
Marriott International and Starwood Hotels & Resorts Worldwide are attempting to ease the transition of their merger for loyalty customers.
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Audi takes artful approach to sponsored video
German automaker Audi’s new video campaign is presented as an online art gallery to celebrate the things in life that are impossible to define.
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Top 5 brand moments from last week
Luxury branded social and online video had an interesting week, with some even going viral.
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Moncler, Isetan, Bulgari and Marriott International – Live news
Luxury Daily’s live news from Sept. 23 – Moncler investor Eurazeo sells 6pc of brand shares; Isetan gets pixelated, personalized at Anya Hindmarch pop-up; Bulgari welcomes public to Rome’s restored Spanish Steps; It’s official: Marriott International is world’s largest hotelier.
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