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Luxury hospitality brands must focus on fine-tuning social media strategies – Luxury Daily

Billionaire wealth has declined by $300B, say UBS and PwC
The total wealth held by international billionaires was affected by external factors in 2015, decreasing to $5.1 trillion from $5.4 trillion, according to a new report by UBS and PwC.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Top 10 brand social videos of Q3
Video content has become a pillar of marketing, as the medium encourages engagement and provides a captivating visual perspective into a luxury brand’s ethos and inner workings.
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Louis Vuitton cruises to Rio with Alicia Vikander in latest campaign
French fashion house Louis Vuitton is extending the tropical vibes of its cruise 2017 fashion show by setting its corresponding campaign in the same locale.
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Luxury hospitality brands must focus on fine-tuning social media strategies
A surprising number of luxury hotels and hospitality brands have put stock into accounts on Google+, but the effort is proving fruitless, as consumers are not interested, according to L.I.K.E. Hospitality Consulting.
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David Yurman marries youthful energy with vintage style for holiday
Jeweler David Yurman is embodying a youthful spirit for its holiday 2016 campaign, but in an informal manner with films that resemble home movies.
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The Venetian circumnavigates globe in weekend-long culinary journey
Tapping into the experiential dining trend popular among affluent consumers, The Venetian Las Vegas hotel is taking guests on a grand culinary voyage led by internationally renowned chefs.
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Top 5 brand moments from last week
Marketers have taken to shaking up the perspective of branded campaigns to spur interest and keep their brand top of mind.
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Bulgari, McLaren, Mandarin Oriental and Singles’ Day – Live news
Luxury Daily’s live news updates from Oct. 14 – Bulgari highlights la dolce vita in exuberant effort; McLaren hosts first ice driving experience in Finland; Mandarin Oriental London gives historic fixtures new home through public auction; Luxury retailers prep offers to capture Singles’ Day sales.
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Dior, luggage, art market and auto sales – News briefs
Today in luxury marketing – Dior sales rebound, rise 7pc in Q1; In stagnant luxury market, luggage brands roll on; Insiders dish on the art market; Europe car sales keep growing as volume, luxury brands gain: ACEA.
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Technology and innovation are not simply interchangeable concepts in luxury
Digital technology has become our answer to almost any question, a siren voice offering the global luxury sector undreamt of levels of engagement with whole new audiences.
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Fast fashion: How modern retailers can keep pace with big brands
For luxury brands, the very art that motivates designers to create clothing is threatened when a 9-12 month planning period simply will not cut it against brands such as Zara or H&M that can churn out off-the-runway looks in mere weeks.
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