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Ralph Lauren is 2010 Luxury Marketer of the Year – Luxury Daily

Ralph Lauren is 2010 Luxury Marketer of the Year
Polo Ralph Lauren Corp. is Luxury Marketer of the Year, the most prestigious award in luxury marketing.
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Email marketing drives online and offline conversions for luxury brands
Given the competitive landscape in the luxury sector and the challenge of maintaining a strong and consistent brand presence, upscale marketers need to use email to drive conversions online and offline.
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Luxury brands can use 2D bar codes to make print ads more measureable
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
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Quality and ethics most important brand values to luxury consumers
The two most important values affluent consumers look for when deciding to buy from a luxury brand are quality and ethical behavior, according to a study by Unity Marketing.
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Cartier complements multichannel campaign with mobile rich-media effort
Mobile advertising is at the center of Cartier’s multichannel “Winter Tale” campaign, which asks consumers to follow a panther cub through a winter wonderland of the luxury brand’s seasonal offerings.
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Armani, Mulberry, Alexa Chung, Dior and Nordstrom – News briefs
Today in luxury marketing – Rafael Nadal replaces Cristiano Ronaldo as the new face of Emporio Armani Underwear; Mulberry bags huge profits rise with help from Alexa Chung; Natalie Portman is the new face of Dior.
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Lamenting the lack of mobile advertising standards
There will be parity between mobile and traditional display when it comes to data and media exchanges and demand-side platforms, but mobile advertising must first overcome some barriers.
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