Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Louis Vuitton flaunts brand history via mobile app – Luxury Daily

Please click here to sign up for Luxury Daily for free

Saks transforms demand chain to maximize store, customer service support
NEW YORK – Saks Fifth Avenue has transformed its demand chain environment to a new and sophisticated process that maximizes store support and customer service, according to an executive who spoke yesterday at the National Retail Federation conference.
Click here to read the entire story on Luxury Daily

Affluent consumers demand top-quality customer service: experts
Consumers regard customer service as a top priority when choosing to buy from a brand again and when making recommendations to friends, a study reveals.
Click here to read the entire story on Luxury Daily

Louis Vuitton flaunts brand history via mobile app
Louis Vuitton is showcasing 150 years of history using an iPhone application featuring its legendary luggage in video footage and images.
Click here to read the entire story on Luxury Daily

Segmented email campaigns increase ROI: study
Segmented email campaigns based on consumer behavior is one way to ensure a luxury marketer’s email efforts produce strong return on investment.
Click here to read the entire story on Luxury Daily

Luxury Collection, St. Regis hotels personalize communication with mobile video chat
Starwood Hotels & Resorts is using Apple’s mobile video calling service FaceTime to directly connect with its most loyal consumers through their iPhones and iPod touches.
Click here to read the entire story on Luxury Daily

Porsche, Audi, Gucci and Bluefly – News briefs
Today in luxury marketing – German automakers eye gains in US market; Judge sides with Gucci on lawyer confidentiality; Bluefly invests in eyewear site; Why dressing well is costing more.
Click here to read the entire story on Luxury Daily

Getting smaller luxury brands mobile
Mobile is on the rise. Everyday there is a new statistic to demonstrate how big mobile is or how big it is going to become.
Click here to read the entire story on Luxury Daily

Please click here to sign up for Luxury Daily for free