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Lord & Taylor, Anthropologie revitalize customer service via Instagram’s contact button – Mobile Marketer

Lord & Taylor, Anthropologie revitalize customer service via Instagram’s contact button
Lord & Taylor and Anthropologie are two of the retailers seeking to piggyback on the popularity of resolving customer service issues on social media by leveraging Instagram’s new contact button, which enables users to visit a brand’s bio and contact a representative directly via email, text or phone call.
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LG kickstarts fitness enthusiasts’ interest with mobile video tips
LG Electronics is blending celebrity endorsements, fitness content and YouTube tutorials to show off its new upgraded washer in a four-part video series that demonstrates how consumers can use the product to quickly clean their active wear.
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Petfinder’s hope to go viral leans on donation promise
Petfinder is focusing on the heart of its organization by celebrating an anniversary with a social media campaign that plays on Internet dating, prompting users to share photos with pets that owners met on its database.
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