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Location-based mobile tactics drive in-store holiday traffic – Luxury Daily

Location-based mobile tactics drive in-store holiday traffic
Location-based mobile advertisements and SMS messages are an effective way to increase brand awareness and drive consumers into bricks-and-mortar stores this holiday season.
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Chanel taps Vogue supplement to spark holiday gift-giving
Using Condé Nast’s Vogue magazine as audience leverage, fashion house Chanel incorporated a Christmas-themed supplement pushing its famed No. 5 fragrance.
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Mulberry builds loyalists with wish list giveaway
British label Mulberry is taking gift guides to the next level by giving one customer a chance to win the contents of her wish list, a tactic likely to increase short-term transactions and long-term customer loyalty.
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Brahmin chooses New York muses for holiday 2011 catalog
Leather goods manufacturer Brahmin chose real New York residents for its Holiday 2011 Style Guide, aiming to effectively capture the essence of the brand in every day life.
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Tiffany goes with dedicated Web page to emphasize CSR
Jeweler Tiffany & Co. is flaunting its commitment to corporate social responsibility with a dedicated page on its Web site that outlines the marketer’s charity projects, sustainability efforts and responsible sourcing.
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Karl Lagerfeld, Barneys, Bottega Veneta and Stella McCartney – News briefs
Today in luxury marketing – Gaga brings the crazy to Barneys in this custom Lagerfeld; Photographer Mona Kuhn for Bottega Veneta; Stella McCartney readies for February debuts; Asian taste for watches keeps Swiss exports ticking.
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Happy Thanksgiving!
Luxury Daily is not publishing on Thursday, Nov. 24 and Friday, Nov. 25 in observance of Thanksgiving. Eat up!
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Driving customer loyalty in a mobile world
In the last few weeks, we have seen the mobile world ride out a slew of news and technology glitches. One overarching issue that resonated: the need for quality customer service.
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