LG FashionWeek show incorporates 360-degree mobile strategy to engage attendees – Luxury Daily

Moet Hennessy brand Glenmorangie advertises on iPad to integrate print, TV
Moet Hennessy-owned Glenmorangie Single Malt Scotch Whiskey is expanding its global print campaign to Golf Digest’s May iPad edition.
Click here to read the entire story on Luxury Daily

Harrolds turns off digital ads in favor of traditional marketing
Australian-owned luxury men’s department store Harrolds has just undergone a 1,000- square-foot renovation of its Melbourne store and has chosen to promote itself through traditional media such as word of mouth and direct mail.
Click here to read the entire story on Luxury Daily

LG FashionWeek show incorporates 360-degree mobile strategy to engage attendees
The LG FashionWeek Beauty by L’Oreal Paris Show produced by the Fashion Design Council of Canada was supported by a 360-degree mobile strategy that encompassed mobile Web, SMS, QR codes and a mobile shop.
Click here to read the entire story on Luxury Daily

Louis Vuitton pops up retail store during Cannes Film Festival
French fashion house Louis Vuitton is displaying its ready-to-wear, accessories, jewelry and watches and rolling out a pop-up store in Cannes during the 64th annual International Film Festival in May.
Click here to read the entire story on Luxury Daily

Lost in translation: How luxury brands can break language barriers
Luxury brands are on an ongoing quest to distribute a unified message worldwide to consumers, and have everyone be able to understand it. Without damaging the brand’s particular heritage and culture, how can this happen?
Click here to read the entire story on Luxury Daily

Ferragamo, Jimmy Choo, Burberry and Polo Ralph Lauren – News briefs
Today in luxury marketing – Ferragamo plans IPO in Italy; Jimmy Choo out of the race to buy back his namesake label; A Brit in London; Polo Ralph Lauren still a pony with pep in its step.
Click here to read the entire story on Luxury Daily

A new mobile metric: RVC = Rank Vs. Competition
The shallow “get to the Top 10” strategy is no longer a universal solution. Do not get me wrong – it is still a viable answer for many marketers.
Click here to read the entire story on Luxury Daily

Click here to sign up for Luxury Daily for free