Lexus taps mobile game for ES push – Luxury Daily

Burberry unleashes tech expertise, heritage with most-advanced brand flagship
British retail giant Burberry recently unleashed its most technologically-advanced property in the heart of London that is designed to increase customer engagement and in-store sales through a digital and tactile experience that shows off the brand heritage.
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Aston Martin pushes Vanquish pre-orders in British tour
Aston Martin is continuing its push of the new Vanquish model via a 26-day, 21-dealership tour through Britain that will incorporate invitation-only events and a social media campaign.
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Mandarin Oriental boosts Barcelona appeal via helicopter package
Mandarin Oriental is boosting the appeal of its Barcelona property with an aim to drive traffic through a new helicopter package.
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Harper’s Bazaar enters ecommerce arena with page-to-site shopping
Hearst’s Harper’s Bazaar is enticing readers to shop directly from the pages of the magazine through a new ecommerce site that will offer apparel and accessories from luxury labels.
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Lexus taps mobile game for ES push
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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John Varvatos flaunts brand aesthetic in Chrysler limited-edition model
John Varvatos is lending its aesthetic to automaker Chrysler with two branded, limited-edition vehicles that could help the menswear label create hype surrounding its brand experience.
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Luxury accessories, DVF, Orient-Express and fashion law – News briefs
Today in luxury marketing: Luxury fashion designers bank on accessories; Yvan Mispelaere out at DVF; Orient-Express plans luxury cruise in Myanmar; In fashion circles, lawyers becoming sought-after accessories.
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Why you should buy mobile advertising in Q4
The fourth quarter of the calendar year has always been a busy time for advertising. With Halloween, Thanksgiving, Christmas, and the New Year all in Q4, it is no wonder why this quarter has always seen the busiest advertising activity of the year.
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