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Lexus includes gaming apps for 360-degree GS push – Luxury Daily

Lexus includes gaming apps for 360-degree GS push
 Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.
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Consumer confidence reaching recession-level lows: study
 Affluent consumer confidence has dipped as low as seen in the depths of the recession in 2008 and 2009, indicating that luxury shoppers lack commitment, according to findings from a study by Unity Marketing.
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Harper’s Bazaar, Estée Lauder team up for reader style search

Hearst’s Harper’s Bazaar magazine partnered with high-end cosmetics marketer Estée Lauder to search for the most fashionable woman in the United States.
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Departures March/April ad revenue up 36pc
American Express Publishing’s Departures magazine is up double-digits in both advertising revenue and paging for its March/April International Style issue.
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Perry Ellis aims to stir conversation through Duckie Brown line
Menswear brand Perry Ellis recently announced a collaboration with fashion newcomer label Duckie Brown in a move to up its status in the eyes of specialty and luxury retailers.
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Bergdorf Goodman, Oscar de la Renta and Armani – News briefs
 Today in luxury marketing – Zite teams up with Bergdorf Goodman; Oscar de la Renta does nail polish; Armani plots aggressive expansion in North America; Loeffler Randall hooks up with Sven Clogs for a Valentine’s Day collaboration.
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Most apps fail to communicate after download
 It is strange that app builders spend all of this time creating great experiences once I open the app, but ignore the opportunity to communicate.
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