Lexus goes for mobile payments with financial services app – Luxury Daily

Lexus goes for mobile payments with financial services app
Toyota Corp.’s Lexus aims for easier, stress-free mobile payments by introducing the myLFS application for the iPhone and iPod touch.
Please click here to read the entire article from Luxury Daily

Top 10 luxury marketing ideas in 2011
Between stock market inconsistency and spending frugality interspersed with random surges in spending, consumer behavior was almost untrackable in 2011. Therefore, marketers were forced to up the ante and, as a result, had truly mind-blowing ideas.
Please click here to read the entire article from Luxury Daily

Going public is key for luxury brands to grow on a global scale
A number of luxury brands went from privately- to publicly-owned companies in 2011 to help increase the scale and reach of the label, particularly in emerging markets.
Please click here to read the entire article from Luxury Daily

Luxury brands ushered in the New Year with social video
Luxury brands such as Chanel, Marc Jacobs and Tag Heuer used video and social media to usher in the New Year and stay top-of-mind.
Please click here to read the entire article from Luxury Daily

Ritz-Carlton calls attention to worldwide properties via email marketing
The Ritz-Carlton Hotel Co. is starting off the new year by sending multiple emails to remind its database to visit its properties worldwide.
Please click here to read the entire article from Luxury Daily

Missoni, Bottega Veneta, Louis Vuitton and the Maldives – News briefs
Today in luxury marketing – Outstanding Missoni for Target items are now being distributed for free; Bottega Veneta taps Jack Pierson for campaign; Careful, that’s not a Louis Vuitton.
Please click here to read the entire article from Luxury Daily

Analytics: The brains behind mobile marketing success
Is mobile marketing destined to follow the same path as too much email spam and too many coupon flyers that go straight to the recycling bin?
Please click here to read the entire article from Luxury Daily

Please click here to subscribe to Luxury Daily for free