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Lexus engineers education, entertainment in interactive iAd – Luxury Daily

Lexus engineers education, entertainment in interactive iAd
Toyota Corp.’s Lexus is demonstrating safe driving education through games and video in its iAd campaign for the LFA model.
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Burberry, Gucci maintain digital domination: L2 Think Tank IQ Index
British fashion empire Burberry took the first-place title in L2 Think Tank’s Digital IQ Fashion Index, with Gucci, Dolce & Gabbana, Tory Burch, Ralph Lauren, Hugo Boss, Louis Vuitton and Michael Kors in the top 10.
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Hugo Boss launches music, fashion-based blog to promote Hugo line
German fashion house Hugo Boss is using bands Little Dragon and Miami Horror in a music-centric initiative designed to promote the brand’s blog and its Hugo line.
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Net-A-Porter boosts end-of-year sales with one-stop winter shop
Online retailer Net-A-Porter’s winter boutique launched today, getting a head-start on winter apparel and accessories marketing and boosting end-of-year sales.
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Alfred Dunhill vies for site traffic with Autumn/Winter seasonal magazine
British designer Alfred Dunhill recently published its Autumn/Winter 2011-12 seasonal magazine featuring the new advertising campaign, products and articles with Web calls-to-action.
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Hermés, Tory Burch and Ritz Carlton – News briefs
Today in luxury marketing – Hermés launches luxury saris; Tory Burch builds an international brand; Business travelers return to luxury hotels.
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Book excerpt: The Rise of Fashion and Lessons Learned at Bergdorf Goodman
I have been asked any number of times, particularly by men of means, why should anyone want to pay the expensive prices for a suit, shirt or necktie? Whenever that question comes up, I am reminded of my early days at Bonwit Teller.
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Mobile banking reaching critical mass
Since the launch of the first mobile Internet banking services in 1999, many financial services firms have launched mobile ad campaigns to publicize and promote their products and services.
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