Lexus combines mobile, TV for youth awareness – Luxury Daily

38pc high-end consumers to cut back this year: BCG
Approximately 38 percent of high-end consumers are planning to spend less over the next 12 months, according to findings from a study by Boston Consulting Group.
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Cartier goes back to basics with spring catalog
Cartier is making use of old-world marketing by pushing its spring collection via a catalog with a personalized and signed letter.
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Lexus combines mobile, TV for youth awareness
Toyota Corp.’s Lexus is raising awareness for its 2012 RX F Sport during the season finale of prime-time ABC drama “Revenge” by offering viewers additional content and a chance to win a vacation package via Yahoo’s IntoNow mobile application.
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NetJets Europe expands to one-stop-shop for private flyers
Private aviation provider NetJets Europe plans to establish an aircraft-management business focused on offering more services to business jet owners beyond its fractional ownership.
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Four Seasons entices young travelers via Facebook ad placement
Four Seasons Hotels & Resorts is using a Facebook advertisement to offer a hotel credit to those who book two or more nights at its Las Vegas property.
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Orient-Express seeks improved guest experience through tech boost
Orient-Express is bolstering customer service in its United States and Mexico properties through the employment of enterprise mobile applications that cut down on sales and catering management.
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Burberry, Tom Ford, Europe and Ferragamo – News briefs
Today in luxury marketing – Burberry builds success with China’s luxury consumers; Tom Ford’s life and career, in his own words; No end in sight for Euro-zone woes; Ferragamo sees 2012 growth as quarterly earnings beat estimates.
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Facebook’s mobile crisis points to online business model demolition
Without sounding too dramatic, Facebook’s admission last week that it was struggling to monetize mobile even as roughly half of its user base accesses the social network through non-PC devices is an issue that assuredly is keeping all Internet giants awake.
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4 ways retailers can fight showrooming
Unless retailers can compete with online prices for the same product, they will lose the consumer to an online retailer at a better price somewhere on the mobile Web.
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