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Land Rover celebrates personal ambitions in Instagram campaign – Luxury Daily

Dolce & Gabbana enlists director Martin Scorsese for TV ad effort
Land Rover North America is augmenting its #IAmDriven campaign with an Instagram component Nov. 5 through Dec. 15 that spurs fans to depict what drives them to new heights on a daily basis.
Click here to read the entire article on Luxury Daily

Land Rover celebrates personal ambitions in Instagram campaign
Land Rover North America is augmenting its #IAmDriven campaign with an Instagram component Nov. 5 through Dec. 15 that spurs fans to depict what drives them to new heights on a daily basis.
Click here to read the entire article on Luxury Daily

Global billionaire net worth rises 5.3pc in 2013: report
The number of ultra-high-net-worth individuals is continuing to grow with 2,170 global billionaires holding a combined $6.5 trillion net worth in 2013, according to a new census report by Wealth-X and UBS.
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47pc of brand loyalists post brand-related text every day: ad:tech
NEW YORK – Thirty-eight percent of connected consumers post brand-related photos every day, while 31 percent post branded-related videos every day, according to executives from Expo Communications and Geometry Global at ad:tech New York 2013.
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David Yurman, Hermès build brand awareness in Architectural Digest December
David Yurman, Hermès and Omega gave a final push of brand awareness just in time for the holidays in the December issue of Condé Nast’s Architectural Digest to stand out among competitors and gifts featured in the issues’ “Ultimate Gift Guide.”
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Brands should leverage existing games: ad:tech
NEW YORK – A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.
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Hermès, Ralph Lauren, Harrods and Omega – News briefs
Today in luxury marketing – Hermès leather sales down in Q3, hit by weak yen, dollar; Ralph Lauren net falls 4.2pc; All aboard the Harrods express!; Lot watch: out-of-this-world Omega Speedmaster.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Click here to read the entire article on Luxury Daily