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Kiehl’s drives customers to bricks-and-mortar with SMS – Luxury Daily

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Kiehl’s drives customers to bricks-and-mortar with SMS
L’Oreal-owned Kiehl’s is implementing location-based SMS messaging to offer busy consumers news and sales at their local Kiehl’s stores with the purpose to drive in-store purchase.
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Affluent consumer confidence drops 18pc in July: study
Consumer confidence amongst the wealthy has dropped 18 percent, reaching rates that have not been this low since the middle of the recession in 2007 and 2008, according to a study from Unity Marketing.
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Does Christian Louboutin have a color monopoly?
Footwear manufacturer Christian Louboutin may be well-known for its use of red soles on its designs, but the jury is still out on whether or not its recent lawsuit against rival fashion house Yves Saint Laurent is plausible, or if this could actually open the door for more lawsuits.
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National Geographic promotes private jet tour via direct mail
National Geographic magazine is trying out traditional advertising to market its Around the World Expeditions: Around the World by Private Jet campaign through mail and brochures.
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Bottega Veneta chooses online video to market first fragrance
Italian fashion house Bottega Veneta is targeting younger, aspirational consumers by highlighting its first fragrance, Eau de Parfum, with an artistic video on its digital pages.
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LVMH, Dior, Halston and Chinese inflation – News briefs
Today in luxury marketing – LVMH sees big profits, Dior gains despite Galliano’s demise?; Halston taps Ben Malka as CEO.
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The pressure to price apps right
The honeymoon of the mobile application industry is over. The fight for users – and the challenge of building a sustainable flow of money from them – has arrived. And it will only get tougher.
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