IOS update alone not likely to give Apple much of a boost – Mobile Marketer

IOS update alone not likely to give Apple much of a boost
Apple will be looking to put the thrill back into its mobile strategy at next week’s annual conference for developers, where the company is expected to unveil an update for its mobile operating system and possibly a music subscription service.
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KFC makes location focal point in latest mobile advertising endeavor
KFC is making sure consumers know about its new boneless chicken products and are able to find the nearest location to try them out via a targeted mobile advertising effort.
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Zynga mobile success hinges on freemium ad model
After laying off 18 percent of its employees, Zynga is cutting down on its Web-based business to hone in more on mobile. To monetize these users, the company will need to focus on retaining users with freemium-based business models.
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Evian leverages mobile for engagement via photo-based app
Evian is taking its Baby & Me campaign up a notch with a new mobile application that plays up the brand’s popular babies.
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Salesforce.com to boost mobile marketing capabilities with ExactTarget buy
In a move that will boost its presence in digital marketing – including mobile – CRM platform salesforce.com has agreed to acquire cloud marketing platform ExactTarget for $2.5 billion.
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