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Joss & Main adheres to mobile progress with in-app stickers

Home décor online retailer Joss & Main is adhering digital stickers to its mobile application to enhance the shareability of idea boards and make the experience more fun.

Digital stickers on messaging and other apps have become popular as consumers increasingly snap photos on their smartphones and look for ways to enhance the images before sharing. Joss & Main is smart to adapt the strategy for its shopping app, enabling users to customize their photos in a way that they are already familiar with.

“Stickers enhance the shareability of idea boards, allowing customers to show off their curated boards more visually,” said Elizabeth Liu, marketing director at Joss & Main.

“Instead of vanilla posts without an image, our customers can now customize sharing their idea boards with a sticker frame and post selected photo on social platforms,” she said.

A sticky situation
Joss & Main recently updated its app with a number of new features in addition to Idea Board stickers.

Users can also now order swatches from within the app while shopping for upholstery items.

The addition of 3D touch enables users to tap on the app’s icon from their iPhone’s home screen to jump right into their favorite part of the app.

The Joss & Main team also made it easier for users to update and remove items in the shopping cart on the app and shop more easily across sister apps Wayfair and All Modern.

Keeping mobile fresh
In March, Joss & Main hoped to capitalize on the 65 percent of traffic it receives from mobile devices by redesigning its iPhone application, allowing users to create idea boards, check out via Apple Pay and track orders (see story).

Sister brand Wayfair recently added a slew of new capabilities into its mobile app after its recent sales success, allowing users to buy gift cards, update the shipping speed of purchases and access category pages containing more personalized content (see story).

Elsewhere in the home furnishing category, Pottery Barn is leveraging user-generated content to drive sales from a digital gallery where items featured in customers’ photos can be purchased, driving inspiration and impulse buying (see story).

Joss & Main’s expectations are high for the potential to drive upholstery conversion with the latest version of its app.

“With 4.10, we are most excited about Idea Board Stickering and Upholstery Swatches, which allows customers to order swatches while shopping rugs, textiles and other upholstery,” Ms. Liu said. “We expect based on observed customer behavior to double app upholstery conversion.

“Additionally, we launched prominent featuring of our popular shipping policy, which grants customers 30 days of free shipping after their initial purchase,” she said.